Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, 17 August 2018

FRIDAY FOTO 23 - SPACE ROCKET AT THE GAUMONT - 1950's

Gaumont cinema, Princes Park

This tiny photograph, heavily underexposed and covered in scratches, gives a view of the Gaumont cinema on Park Road, Princes Park.

Dingle Lane lies off to the left, while Gredlington Street separates the cinema from the advertising boards in the right of the photograph. Part of the Salvation Army hall can be seen to the far right. The Dingle tram/bus sheds stand off to the right of the photograph.

The photo was taken by my father, Charles Seaman, during the period when he was working in the building as a cinema projectionist, employed by the Rank Organisation who owned the cinema itself.

As well as the tram lines set into the road and the black and white 'Belisha' crossing pole to the left, the photo is notable for a large 'space rocket' which has been fitted to the roof of the canopy over the main doors. Above the rocket is suspended something which looks suspiciously like a TV satellite dish, but if one remembers that the photo was taken during the 1950's, this explanation would be highly unlikely. I believe it is more credible that the round object is part of the advertisement package and represents the Moon, or a planet such as Mars or Venus, to tie in with the space rocket which stands beneath it.

As I mentioned in one of my other posts on the blog, it was common for the film companies to advertise their productions by sending out items which tied into the films they were about to show. Unfortunately, the wording on the posters around the building in this photo are unclear, but it is likely that the two items had been placed there to advertise one of the big technicolour science-fiction feature films which were coming to the Gaumont. 

Several likely movies can be brought to mind - 'Destination Moon' (1950), 'The Day The Earth Stood Still' or 'Flight to Mars' (1951), 'War of the Worlds' (1953), 'This Island Earth' (1955), 'Forbidden Planet' (1956), 'From the Earth to the Moon' or 'Missile to the Moon' (1958). I'm thinking that it could even be an advert for 'Have Rocket, Will Travel'-- a 1959 comedy film featuring three of my childhood favourites; Curly, Larry and Moe-- the Three Stooges. Perhaps not. But unless someone else can come up with a positive answer for us, then this might forever remain to be a cinematic mystery for the family.

I'm just thankful that the Rank Organisation wasn't advertising 'Attack of the Giant Leeches', 'Attack of the Crab Monsters' or 'Attack of the 50 Foot Woman'... 

The canopy probably wouldn't have been big enough and they would all have had to be tied onto the roof!    
    


Friday, 2 March 2018

FRIDAY FOTO 5 - CINEMA ADVERTISING - BETTY WELSH

 Betty Welsh - Hotel Sahara

A photo of my aunt, Betty Welsh, dressed in a skimpy costume and standing next to an advertising board which stood in the foyer of the Gaumont cinema, Princes Park, Liverpool.

It was common during the 1940's and 50's for such advertising to be seen, giving details of movies which were 'coming soon' to the cinema chain. Local advertising companies would sometimes be called in to create the items, which might then be passed on from cinema to cinema.

On whose idea it was to dress my aunt in a skimpy costume, I have no information at all. I only found this photo after she passed away and we were sorting through her effects. 

For all movie fans out there, the film itself was released in 1951 and starred Yvonne De Carlo, Peter Ustinov and David Tomlinson (see link below). 

 Hotel Sahara - IMDB Link

I might see if I can get hold of it, buy some popcorn and enjoy a night at the movies!